Online & Social Media Training Package Products - Draft 1

Develop an online presence for customer engagement_Draft 1

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Skill sets

Skill Set

Develop an online presence for customer engagement

Description

A set of skills to develop an organisation’s online presence through the use of social media and other websites, utilise these professionally and ethically and determine their effectiveness.

 

This Skill Set is designed for use across industries.

Pathways information

Achievement of these units provides credit towards any qualification within any Training Package containing the Skill Set units of competency.

Licensing / regulatory information

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

Skill set requirements

Unit code

Unit title

OSM003

Maintain ethical and professional standards when working online

OSM004

Use social media and online tools

OSM005

Analyse performance of social media and online business tools

OSM006

Develop a basic website

OSM008

Manage risk to organisational reputation in an online setting

Target group

Business owner operators and individuals who work in any industry in communications, marketing and other roles at a senior level.

Suggested words for statement of attainment

These units of competency provide a set of skills to develop an organisation’s online presence through the use of social media and other websites, utilise these professionally and ethically and determine their effectiveness.

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