Online & Social Media Training Package Products - Draft 1

Engage customers through social media and online presence_Draft 1

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Skill sets

Skill Set

Engage customers through social media and online presence

Description

A set of skills to develop and implement strategies for an organisation’s online presence and for risk management, and to utilise social media and online tools professionally and ethically.

 

This Skill Set is designed for use across industries.

Pathways information

Achievement of these units provides credit towards any qualification within any Training Package containing the Skill Set units of competency.

Licensing / regulatory information

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

Skill set requirements

Unit code

Unit title

OSM003

Maintain ethical and professional standards when working online

OSM004

Use social media and online tools

OSM005

Analyse performance of social media and online business tools

OSM007

Develop and manage social media and online strategies

OSM008

Manage risk to organisational reputation in an online setting

Target group

Business owner operators and individuals who work in any industry in communications, marketing and other roles at a senior level.

Suggested words for statement of attainment

These units of competency provide a set of skills to develop and implement strategies for an organisation’s online presence and for risk management, and to utilise social media and online tools professionally and ethically.

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