This unit describes the performance outcomes, skills and knowledge required to source information on a range of social media and online platform categories and brands and their key audiences, and to identify how different platform functions are used by organisations and their customers.
This key skill underpins effective performance when selecting and utilising social media and online tools for diverse purposes. It applies to individuals working at all levels from operational personnel through to managers.
This unit applies to any type of small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations. References to customers should be interpreted in the context of the particular industry and organisation which will use different terms to describe their stakeholders.
This unit is designed for use across industries. Training and assessment should be contextualised to meet the particular requirements of the industry for which it is delivered.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.