This unit describes the performance outcomes, skills and knowledge required to source information on, and work according to, a range of ethical and professional standards when using social media and online tools for business purposes.
This key skill underpins effective performance when utilising social media and online tools for diverse purposes. It applies to individuals working at different levels of responsibility from operational through to management and equally to employees and contractors.
This unit applies to any type of small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations. References to customers should be interpreted in the context of the particular industry and organisation which will use different terms to describe their stakeholders.
This unit is designed for use across industries. Training and assessment should be contextualised to meet the particular requirements of the industry for which it is delivered.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.