This unit describes the performance outcomes, skills and knowledge required to use analytics tools to collect and analyse data on the performance of an organisation’s social media and online presence. It requires the ability to evaluate and present reports on the effectiveness of social media and online business tools.
It can apply to individuals who work independently or with limited guidance from others, including senior operational personnel and business unit managers. It would apply to small business owner operators who are responsible for a range of functions.
This unit applies to any type of small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations. References to customers should be interpreted in the context of the particular industry and organisation which will use different terms to describe their stakeholders.
This unit is designed for use across industries. Training and assessment should be contextualised to meet the particular requirements of the industry for which it is delivered.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.