Visual Merchandising Training Package Products - Draft 1

SIRRMERXXX Develop and implement visual merchandising strategy for a brand - Draft 1 December 2020

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Unit application and prerequisites

UNIT CODE

SIRRMERXXXX

UNIT TITLE

Develop and implement visual merchandising strategy for a brand

APPLICATION

This unit describes the performance outcomes, skills and knowledge required to develop and implement visual merchandising strategies for new and existing brands.

 

This unit applies to senior visual merchandisers and senior stylists working in a diverse range of sectors and business contexts. They operate with independence and within established organisational policies and procedures. They are responsible for making creative and strategic decisions within the scope of their job role.

 

The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.

 

No occupational licensing, certificate or specific legislative requirements apply to this unit at the time of publication.

PREREQUISITE UNIT

Nil

COMPETENCY FIELD

Merchandising

UNIT SECTOR

Retail

1 Comments

"This unit describes the performance outcomes, skills and knowledge required to develop and implement AND OR MANAGE visual merchandising strategies for new and existing brands. THE MANAGEMENT IS FAR MORE APPROPRIATE AND VALUABLE TO THIS COURSE"

Sam Falanga 11.02.2021 02.45PM

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Elements and performance criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

  1. Research and analyse brand.
    1. Access, interpret and analyse strategic, sales, marketing and stakeholder information relevant to brand.
    2. Research, interpret and analyse market information to identify target markets and customer values and needs.
    3. Research, interpret and analyse market information to identify and evaluate visual merchandising trends relevant to brand.
    4. Research and evaluate visual merchandising concepts relevant to brand.
    5. Research and interpret senior executive, supplier and stakeholder expectations and needs.
  1. Develop visual merchandising strategy.
    1. Create visual merchandising strategy to meet identified needs.
    2. Develop plan to implement visual merchandising strategy.
    3. Draft visual merchandising strategy and implementation plan.
    4. Consult with and senior executives, suppliers and stakeholders to gather merchandising strategy and implementation plan feedback.
    5. Interpret and use feedback to adjust visual merchandising strategy and implementation plan.
    6. Present visual merchandising strategy and implementation plan to senior executive for approval.
  1. Implement and monitor visual merchandising strategy.
    1. Implement visual merchandising strategy according to agreed implementation plan.
    2. Monitor implementation of visual merchandising strategy against planned activities and budget.
    3. Evaluate and adjust visual merchandising strategy to improve brand performance.

2 Comments

BRAND!

"The 'brand' is the total customer experience with the co from advertising, to first digital contact to in-store shop and after care service. Need to include understanding of what brand is/means in retail world. What elements create positive brand experience. How do we manipulate brand experience i.e. good experience to great experience or bad experience to good experience. Need info on brand values. Element 2 should be 'Develop a VM Brand strategy' The elements and perf crit here hardly mention brand. Element 3 It must be clearly specified that the strategy include relevance to the brand. Similarly the performance criteria for element 3 should relate back to the brand and the effects on the brand The performance criteria here have no mention whatsoever of brand or image. "

Sam Falanga 11.02.2021 02.42PM

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Happy with the elements and performance criteria

"Realistic and logical elements and performance criteria to develop and implement visual merchandising strategy for a brand"

Riady Santoso 03.02.2021 11.48AM

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Foundation skills

FOUNDATION SKILLS

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.

SKILLS

DESCRIPTION

Reading skills to:

  •  

Writing skills to:

  •  

Oral communications skills to:

  • adapt communication techniques and styles to meet the needs to others.

Numeracy skills to:

  • read, interpret, use, communicate and document:
    • spatial and measurement information related to visual merchandising
    • statistical and financial market and customer data
    • visual merchandising budgets
  • interpret and communicate market patterns and trends.

Learning skills to:

  •  

Problem-solving skills to:

  •  

Initiative and enterprise skills to:

  •  

Teamwork skills to:

  •  

Planning and organising skills to:

  •  

Self-management skills to:

  •  

Technology skills to:

  • access, use and communicate information using digital technology
  • design and document visual merchandising spatial plans.

UNIT MAPPING INFORMATION

No equivalent unit

LINKS

Companion Volume Implementation Guide

1 Comments

Learning skill to be added

"Maintain currency of knowledge of branding ideas and trends"

Riady Santoso 03.02.2021 11.47AM

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Performance evidence

TITLE

Assessment Requirements for SIRRMERXXXX Develop and implement visual merchandising strategy for a brand

PERFORMANCE EVIDENCE

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

  • research, develop, document, implement, monitor and evaluate visual merchandising strategy for one existing and one new brand.

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Knowledge evidence

KNOWLEDGE EVIDENCE

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • organisational policies and procedures applicable to developing and implementing visual merchandising strategy for a brand
  • legal requirements applicable to developing and implementing visual merchandising strategy for a brand
  • marketing concepts:
    • marketing mix
    • reverse briefs
    • industry category
    • market segmentation
    • marketing strategy planning
    • customer behaviour
  • digital and analogue spatial design techniques
  • brand management concepts
    • sensory and perceptive brand immersion
    • brand experience
    • brand activation
    • brand vision and identity
    • brand storyline
    • multi-channel brand applications and purposes
    • brand element personality, tone and voice
    • brand strategy planning
  • visual merchandising strategy and implementation plan contents
    • target markets
    • customer values and needs
    • supplier requirements
    • stakeholder requirements
    • brand performance indicators
    • visual merchandising concept
    • place management
    • spatial plans
    • budgets
    • timelines
    • actions.

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Assessment conditions

ASSESSMENT CONDITIONS

Skills must be demonstrated in the workplace or in a simulated work environment that reflects workplace conditions in a service industries environment.

 

Assessment must ensure access to:

  • organisational policies and procedures applicable to developing and implementing visual merchandising strategy for a brand
  • digital technology for research, design, documentation and presentation
  • a new and an existing brand and associated strategic, sales, marketing and stakeholder information
  • suppliers, stakeholders and senior executives
  • templates for visual merchandising strategies and implementation plans.

 

Assessors must satisfy the Standards for Registered Training Organisations requirements for assessors.

LINKS

Companion Volume Implementation Guide

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