Cross-Sector Project: Consumer Engagement via Online & Social Media

SkillsIQ, on behalf of the Australian Industry and Skills Committee (AISC), has embarked on an exciting project to better understand the skills needs of a range of stakeholders and industries in relation to consumer engagement via online and social media.
SkillsIQ, on behalf of the Australian Industry and Skills Committee (AISC), has embarked on an exciting project to better understand the skills needs of a range of stakeholders and industries in relation to consumer engagement via online and social media.

 

Background

This project is one of eight cross-sector projects which the AISC has commissioned for the development of generic Training Package products to strategically address common skills needs identified in Industry Skills Forecasts.

Project Aim

The key aim of this project is to identify the common skills needs of industries in relation to consumer engagement through online and social media in order to inform the update and/or development of future Training Package products. In particular we wanted to understand:

  • Current and emerging trends in relation to consumer engagement via online and social media in your industry
  • Current and emerging demand for skills in this area and your industry’s skills shortage experiences
  • Areas of commonality where Training Package products could address skills needs across more than one industry sector
  • The benefits and implications of implementing standard units (applicable to all Training Packages) relating to online and social media engagement skills.

Project Status - FINAL Case for Change Available

An extensive multi-channel consultation plan was conducted to collect feedback from a range of stakeholders and industries. It involved:


Note:* A Project Reference Group (PRG) was established at the outset of the project and represents a broad range of Industry Reference Committees (IRCs) to ensure that all feedback and expert advice collected was inclusive and representative of industries across Australia.

The findings of the project’s research and consultation phases are available in the Final Case for Change: Consumer Engagement via Online & Social Media (Cross-Sector Project). It provides:

• An overview of the consultation findings, including skills needs for conducting online and social media engagement
• Proposed changes for modernising Training Package products in context to online and social media engagement skills.

To access the Final Case for Change, please click here

A briefing paper, summarising the key findings of the consultation and the recommendations being put forward is also available, please click here

 

Please CLICK HERE to register your support for this Case for Change by 28 February 2018.

 

For further information please contact Silvia at SkillsIQ via Silvia.Munoz@skillsiq.com.au or on (02) 9392 8100.