Public Sector - Draft 2

PSPGEN070 Persuade and influence opinion_validation

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Unit application and prerequisites




Persuade and influence opinion


This unit describes the performance outcomes, skills and knowledge required to persuade and influence opinion in high-level workplace communication for working at a senior level with internal and external clients, colleagues and other staff.


This unit applies to those working in generalist and specialist roles within the public sector.


Those undertaking this unit work autonomously consulting others as required, performing sophisticated tasks in a range of contexts.


The skills in this unit must be applied in accordance with Commonwealth and State or Territory legislation, Australian standards and industry codes of practice.


No occupational licensing, certification or specific legislative or certificate requirements apply to this unit at the time of publication.








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Elements and performance criteria



Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

  1. Prepare for high level communication.
    1. Clarify communication objectives, confirm those to be present and identify communication mode.
    2. Anticipate the likely attitudes of and positions to be taken by those present on the matters under discussion.
    3. Consider communication styles of those to be present and assess their effect on the tone and likely progress of the discussion.
    4. Undertake critical self-evaluation of communication strengths and vulnerabilities and compare with other participants in planned encounters.
    5. Research and organise subject matter, identify key messages and plan tactics to use personal strengths and maximise outcomes.
  1. Critically analyse and respond to opinions.
    1. Listen to others critically and responsively to evaluate complex levels of meaning in spoken communication and to identify bias or unsupported argument.
    2. Note tone, style, non-verbal elements and points of view of speakers and consider their use in influencing and affecting particular outcomes.
    3. Analyse reaction to speakers and their point of view to identify and manage emotional triggers and maintain objectivity.
    4. Welcome opposing or challenging views and examine them for their value in achieving the same ends.
    5. Examine communication for subtext, significant inclusions and exclusions, values, attitudes and assumptions.
    6. Explore complex concepts and ideas to clarify understanding, and to challenge and justify interpretations based on underlying assumptions, beliefs and values.
  1. Persuade and influence others.
    1. Choose a communication approach to maximise effect with the given audience.
    2. Assert sustained points of view with determination and conviction.
    3. Modify content and approach when speaking to an unresponsive audience, and handle diversions and unexpected questions confidently.
    4. Use a variety of verbal and non-verbal behaviour to explain abstract ideas and expand on complex issues.
    5. Respond to complex questions and arguments with reasoned explanation.
    6. Handle disagreements or conflicting personalities objectively and negotiate agreements where possible, concluding with positive summaries of achievement.
  1. Reflect on and hone communication strategies
    1. Seek feedback from others, assess outcomes and analyse underlying interactions and motivations.
    2. Analyse own vulnerability to emotional and other seductive appeals dispassionately.
    3. Articulate and use lessons learnt to underpin future interactions.
    4. Develop and practise sophisticated language structures and features that influence audiences.
    5. Explore and practise creative and innovative communication strategies for a range of workplace applications.


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Foundation skills


Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.



Self-management skills to:

  • demonstrate sophisticated control over oral, visual and written formats, drawing on a range of communication practices to achieve goals.

Initiative and enterprise skills to:

  • adapt personal communication style to show respect for the opinions and values of others
  • use effective language and presentation features to maintain effectiveness of interaction in different contexts.


Release 1: Supersedes and is not equivalent to PSPGEN070 Persuade and influence opinion.


Companion Volume Implementation Guide


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Performance evidence


Assessment Requirements for PSPGEN070 Persuade and influence opinion


Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and on at least one occasion:

  • apply legislation, regulations and policies relating to communication in the public sector
  • analyse and use language structures and features that influence the interpretation of spoken communication
  • interact responsively, critically and confidently with both a familiar and unfamiliar group on specialised topics in a formal and informal workplace situation.


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Knowledge evidence


Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • public sector legislation including WHS and environment, regulations, policies, procedures and guidelines relating to communication in the public sector
  • the relationship between power and effect of spoken language
  • communication tone, structure, style and impact on others
  • inclusive language and communication techniques
  • emotional intelligence:
    • principles and strategies
    • attributes, including self-awareness, self-management, social awareness and relationship management
  • strategies for communicating with a diverse workforce that has varying expressions of emotion.


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Assessment conditions


Skills must be demonstrated in either a:

  • workplace environment or
  • simulated environment.


Simulated assessment environments must simulate the real-life working environment where the skills and knowledge within this unit would be utilised, with all the relevant equipment and resources of that working environment.


Assessment must ensure access to:

  • legislation, policy, procedures and protocols relating to public sector communication
  • current theory and practice on influencing skills for the public sector.


Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.


Companion Volume Implementation Guide


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