Online & Social Media Training Package Products - Draft 2

Project Summary

SkillsIQ, on behalf of the Australian Industry and Skills Committee (AISC), is undertaking a cross-sector project to address the common skills needs of industries in relation to Consumer Engagement via Online & Social Media.
After conducting an extensive multi-channel consultation, new Units of Competency and Skill Sets were developed to meet skills gaps confirmed by industries. Consultation on Draft 1 versions was closed in early December 2018 and as a result of the feedback received, a number of amendments were made to action the development of Draft 2. Please refer to the Validation Guide (available below) for a summary of the changes applied.

National validation of Draft 2 is now closed. 

 You are invited to review and provide feedback on the following Draft 2 Training Package Products:

Seven Units of Competency 

Note: For the purposes of drafting, interim Unit codes have been assigned. 

• OSM001 Identify social media and online platforms
• OSM002 Maintain ethical and professional standards when using social media and online platforms
• OSM003 Use social media and online tools
• OSM004 Analyse performance of social media and online business tools
• OSM005 Develop a basic website for customer engagement
• OSM006 Develop and manage social media and online strategies
• OSM007 Manage risk to organisational reputation in an online setting.

Four Skill Sets

Understand the use of social media for business purposes Skill Set

• OSM001 Identify social media and online platforms
• OSM002 Maintain ethical and professional standards when using social media and online platforms.

Implement social media and online customer engagement Skill Set

• OSM001 Identify social media and online platforms
• OSM002 Maintain ethical and professional standards when using social media and online platforms
• OSM003 Use social media and online tools
• OSM004 Analyse performance of social media and online business tools.
  
  Manage and implement social media and online customer engagement Skill Set
• OSM002 Maintain ethical and professional standards when using social media and online platforms
• OSM003 Use social media and online tools
• OSM004 Analyse performance of social media and online business tools
• OSM006 Develop and manage social media and online strategies
• OSM007 Manage risk to organisational reputation in an online setting.
  
  Develop an online presence for customer engagement Skill Set.
• OSM002 Maintain ethical and professional standards when using social media and online platforms
• OSM003 Use social media and online tools
• OSM004 Analyse performance of social media and online business tools
• OSM005 Develop a basic website for customer engagement
• OSM007 Manage risk to organisational reputation in an online setting.

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Attachments

Draft 2 Validation Guide Cross-sector Online and Social Media Project March 2019